WELCOME TO THE WEBSITE OF THE ONLY GENUINE AERUS DEALER IN THE RICHMOND, VA AREA
AERUS IS THE ORIGINAL MANUFACTURER AND THE ONLY SUPPLIER OF GENUINE PARTS FOR 1924-2003 ELECTROLUX FLOOR CARE PRODUCTS.

IF DOES NOT SAY AERUS...THEN IT IS NOT THE ORIGINAL...


SALES AND SERVICE

Whether you want to buy a new machine or have your grandparents old Electrolux restored 

We can help!

804-323-1400

8527 Midlothian Turnpike

Richmond, VA 23235

electroluxray@gmail.com

SCROLL DOWN TO SEE SOME OF OUR CURRENT PRODUCTS


Hi, My name is Ray Satterwhite.  I am the owner of the Richmond, VA  Aerus franchise and have been with this company since 1976.  Before the company went to franchises, I was one of the top 20 salesmen in the USA for over 20 years and was the 60th person in Electrolux history to have 10,000 sales, almost all door to door.  I have more or less seen it all in this business from knocking on doors with the old Super J, the many VP Club trips, being the only salesman in Electrolux history to be allowed at the same time to be a branch manager...My success comes from one way of thinking:  treat the customer good and the customer will treat you good.  If you do that, no one loses and that is the way business should be...

In 1924 Electrolux USA broke off from the Swedish company, AB Electrolux.  Electrolux USA was then known as the Electrolux Corporation until 1996.  In 1996 the Electrolux Corporation was bought by Joe Urso (who still owns the company). The company was renamed Electrolux LLC.  In 2003 the rights to the name Electrolux in North America ended, thats when Electrolux LLC was renamed Aerus LLC.  Aerus still makes high quality floor care products true to its heritage.  After all Aerus is Electrolux.

  If you are in a department store and see something that says "Electrolux" those are not the Electrolux products that your parents had.  In 2003 the rights to the name Electrolux ended in North America.  Electrolux of Sweden (AB Electrolux) could now sell their products using the Electrolux name.  AB Electrolux owns a lot of companies including the vacuum brand "Eureka."  AB Electrolux takes their "Eureka" products and rebadges them to say "Electrolux" with their logo, some different trim and colors.  Before 2003, Eureka sold a machine called the "Eureka Oxygen" after 2003 the same exact machine is called the "Electrolux Oxygen."  DO NOT confuse these products with 1924-2003 Electrolux products, they are two completely different companies.  If someone tells you that there is no such thing as a real Electrolux anymore, that they got sold or bought out, they are not telling the truth or they just do not know.  The company that made all 1924-2003 Electrolux products in North America is now known as Aerus, its still the same great company the only thing different is the name. 

If it does not say Aerus, then it is not the original...

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LET US SHOW YOU WHY WE ARE THE BEST!


 

Bill Friedlander (left) and Ray Satterwhite (right) at a home show sometime around 1984.

----HERE ARE SOME OF OUR CURRENT PRODUCTS----


THE LUX GUARDIAN ULTRA

Every time you walk across the carpet, sit on your couch or clean your furniture, dust and contaminants from that surface are recirculated into the air. Unlike conventional vacuum cleaners, which scatter dirt and dust, the Lux Guardian Ultra is sealed to prevent dirt and pollutants from reentering the air. A true HEPA filtration system captures particles as small as 0.3 micron with 99.97% efficiency. Cyclonic suction prevents clogging and keeps power at its peak. Continuous circulation of the air moves dirt to the sides of the filter bag, eliminating airflow restriction. The Lux Guardian Ultra is an innovative, 3-motor system that stays true to our Electrolux heritage of durability and reliability.
Highest Filtration Standards - Utilized inside hospitals, true HEPA filtration captures 99.97%  of contaminants as small as  0.3 micron. A totally sealed system ensures that particles are not reintroduced into the air.
Stronger Airflow - A newly designed motor creates 40% more airflow than previous model for greater cleaning power.   Cyclonic suction prevents clogging and keeps power at its peak.
Lightweight - The Lux Guardian Ultra packs more power into a lighter weight design, weighing 20% less than previous models.
Easy Clean Up - The Lux Guardian Ultra automatically shuts off when the bag is full. The Home Solutions filter bag, exclusively designed by Aerus, is self-sealing so that no captured dirt or dust can escape.
Ease of Use with L-Shaped Design - The power nozzle self-adjusts its height between types of carpet and the unique, low profile L-shape provides 4-sided cleaning around table and chair legs. The canister features a 3-wheel guidance system to maneuver easily across all surfaces. Also equipped with a headlight to see under beds, furniture and around dark corners.
Performance Indication - System Indicator alerts the condition of operation including power on/off, missing filter bag, full filter bag and over-heated motor. The motor will automatically shut off if it overheats and the indicator will appear lit.
Ergonomic - The soft, ergonomic handle is engineered to provide balanced weight distribution
Versatility - Top-mounted power switch is operated with a simple foot tap. Switches located on the handle adjust suction and turn off the power nozzle brush roll when using on hard surface flooring.
Automatic Protection - If an object becomes tangled in the power nozzle brush, the circuit breaker will automatically shut off the brush to prevent damage. A built in thermo coupler protects the motor by shutting it down if it overheats.
Convenient - The cord is 20-feet long, allowing for fewer interruptions and an automatic cord winder makes storage easy.
No Worries - An unprecedented 20-year limited warranty protects your investment.

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CLICK HERE TO SEE MORE LUX CANISTERS

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LUX FLOOR PRO SHAMPOOER / POLISHER


Wait till you see how easy it is to make carpeting come clean and floors glisten! 
This innovative machine has a 3-brush system which never leaves streaks and covers more area with greater speed.  The Lux Floor Pro comes with 3 soft bristle brushes to make old carpeting look new, a quick-release shampoo dispensing tank that fits under faucets, a splash guard so there is no overspray and its own storage tray.  There's an easy to use fingertip foam dispenser, a bumper to protect walls and furniture, and an offset hood which permits a 3 1/2" clearance under cabinets.  The handle, which folds for storage, also conveniently turns power on and off.  To top it off, it has a 40 foot cord and full 5 year warranty
LUX FLOOR PRO VIDEO


LUX GUARDIAN UPRIGHT


The Lux line of upright vacuums by Aerus inherited the same high quality, durable characteristics of their Electrolux canister predecessors. The Lux upright vacuum line was designed for ease of use, best in class performance and long lasting operation . The Lux Guardian is a high performance, durable product and can help you achieve a healthier living environment. A specially designed, HEPA afterfilter captures contaminants as small as 0.3 microns such as pet danders, dust mites and other pollutants. With its powerful 3-motor system and complete deluxe accessory package, cleaning your home has never been easier.
  • Filtration - Contaminants are captured by a HEPA filter to remove 99.97% of particles as small as 0.3 microns.
  • Carpet & Rug Institute Green Seal - The Lux Guardian is certified by the Carpet and Rug Institute for superior soil removal, containment of dust and carpet fiber retention.
  • Automatic Protection - The Guardian has many automatic features to protect itself: when locked in an upright position, the brush roll will automatically stop to prevent damage to flooring; if an object is entangled in the power nozzle, a circuit breaker automatically shuts off to prevent damage; a thermo coupler protects the motor by shutting down if it overheats; and the Guardian will not operate without a filter bag, protecting the motor.
  • Ease of Use with L-Shaped Design - The power nozzle self-adjusts its height between types of carpet or hard surface floors and the unique, low profile L-shape provides 4-sided cleaning around table and chair legs. Also equipped with a headlight to see under beds, furniture and around dark corners.
  • Versatility - A switch on the handle turns off the brush roll for use on hard surface flooring.
  • Performance Indication - An electronic display on the power nozzle, the System Performance Indicator, keeps you on top of performance particulars, such as when a new filter bag is needed or if something is entangled in the power nozzle.
  • Filter Bag Performance - Ultra filtration Home Solutions Filter Bags provide four times better filtration than previous 4-ply design. Tests show 94% efficiency at capturing particles as small as 0.3 microns.
  • Convenient - The deluxe accessory kit includes an electrified hose and all the tools you need to clean your entire home. The Sidekick®, a mini power nozzle, is perfect for cleaning upholstery, bedding and more!
  • No Worries - The Lux Guardian features a 10-year limited warranty to protect your investment

THE AERUS GUARDIAN HEATER  - WITH PCO TECHNOLOGY AND A PTC CERAMIC HEATING CORE - DOES NOT USE BULBS TO HEAT!



....Click on the Links....

AIR PURIFICATION

CLICK HERE TO SEE OUR CENTRAL VACUUM SYSTEM AND COMMERCIAL UPRIGHT


Click here to some testimonials

Click here to see some old Electrolux Advertisements

Click here to see some old "Lux News" magazines

LUX VIDEOS




From 1924-2003 you knew us as Electrolux, the makers of the finest floor care products.  We have changed our name to Aerus, but we are still committed great products and personal service.
AERUS =  The Original Electrolux of North America


electroluxray@gmail.com